Iman Raoofpanah, Ph.D.
Assistant Professor of Marketing
Programs: Marketing
Department(s): Management, Marketing, and Supply Chain
(216) 397-4585
iraoofpanah@Jcu.edu
Field(s) of Expertise
Digital Marketing, Marketing Analytics
Courses
Dr. Raoofpanah currently teaches Market Analysis, Business Analysis with Excel, and Multinational Marketing. He has taught, among other courses, Quantitative Marketing and Analytics courses such as Marketing Analytics and Marketing Research at Kent State University.
Research
Dr. Raoofpanah’s research is in the domain of digital marketing, focusing on the phenomenon of online reviews and how this electronic word-of-mouth (eWOM) shapes consumer behavior and company outcomes.