Marketing

The landscape of marketing careers continues to adapt. While some of the traditional positions such as brand management, public relations, and personal selling are popular in the field, new marketing jobs such as digital marketing, marketing analytics, and content management have experienced rapid growth.

Imagine taking on one these responsibilities:

• Digital Advertiser for a startup enterprise where you advertise your products on websites like Google, YouTube, Facebook, etc., and track the sales to determine the best promotion strategy.
• Content Manager for a manufacturer such as Coca Cola where you design, create, and manage posts, pictures, and videos across all social media platforms, and engage with consumers regularly.
• Marketing Analyst for an entertainment company such as Netflix where you team with data and other specialists to archive and mine years of stored digital content, looking for cyclical trends in viewing habits and changing tastes and sensibilities.
• Innovation Specialist for a toy manufacturer such as Little Tykes where you will work with a diverse team of people to create meaningful value in customers lives.
• Customer Relationship Manager for a retailer like Amazon or Target where you would track purchasing data and customer satisfaction both online and in store, and work to streamline every customer-store interaction.

As a Boler marketing major, you will benefit from the core knowledge, ethical grounding and advanced business and strategic skills needed to put the Jesuit tradition of being ”men and women for and with others” into action.

The liberal arts emphasis on broad knowledge, (science, philosophy, mathematics, history) coupled with critical thinking, and strong written and oral communication skills, will set you on the right path toward fulfilling your own personal calling, your career vocation. By mastering these skills, you will:

• Grasp the changing economic, political, legal, ethical, and cultural contexts in which marketing strategies and solutions emerge
• Approach marketing challenges strategically and ethically first, then implement tactically
• Develop organized solutions, collaborative procedures, and rational communication tactics to bring your ideas to life
• Learn to distinguish between the trivial and trendy, and promote change of lasting value

As you move through your business and marketing core and elective courses, you will develop:

• Skills to communicate data-driven, strategic insights and recommendations to senior leadership
• Skills necessary to identify and ethically solve problems in marketing
• An ability to navigate the complexities of marketing problems in the dynamic market environments of for-profit and non-profit organizations locally and globally
• An ability to apply data-driven decisions to address marketing problems and develop effective marketing strategies to sustain an organization
• Command of the primary marketing content areas, including the marketing environment, segmentation, targeting, positioning, and socially responsible marketing