Tina Facca-Miess, Ph.D.
Chair, Department of Management, Marketing and Supply Chain, Associate Professor of Marketing
Field(s) of Expertise
Marketing, Business Statistics
Background
With an extensive background in applied research, Dr. Facca focuses on utilizing quantitative business statistics and qualitative customer feedback as a foundation for strategic planning, product development, and marketing strategies. Her consulting and professional marketing experience spans varied industries including food service and hospitality; healthcare; professional services, including law firms and accounting firms; entertainment; and non-profit organizations.
Courses
Dr. Facca currently teaches Market Analysis, Marketing Principles, and Marketing Management. She has taught graduate courses in Applied Engineering Statistics at Case, and Statistics for Business and Economics at Cleveland State University as well as Quantitative Methods and Marketing Decision Support Systems at John Carroll.
Research
Her specialization in the area of statistical analysis enables Dr. Facca to design and implement research that measures the effectiveness of organizational programs and marketing strategies, based on user perceptions, attitudes, and behaviors. Her comprehensive studies in prediction analysis allow for detailed insight into which elements of the brand experience have the greatest impact on “revenue-related” variables including sales, satisfaction, loyalty, and value perceptions.
Additional Information
She received her Ph.D. in Statistics and Econometrics from Goettingen University, Germany. She holds a Master of Science in Statistics from Case Western Reserve University as well as a Master of Applied Communication Theory and Methodology, and a Bachelor of Arts in Communication from Cleveland State University.